NEW ARRIVALS   |   Recommended products   |   Select language   |      

Privacy Policy

BENEFIT Co., Ltd. care about your privacy and we respect your privacy rights.
This Privacy Policy describes how we collect, use, share and protect any personal information our customers and visitors provide on our website("Site") located at

1. Personal information we collect
We may collect the following Personally Identifiable Information(PII):
telephone number
email address
shipping address
billing address
credit/debit card information

We will collect these personal information only if users voluntarily submit such information to us.

The following information will be collected automatically:
IP address
web browser type and version
operating system
device type
a list of URLs starting with a referring site, your activity on this Site, and the site you exit to date/time-stamp

2. When do we collect information?
We may collect the information when users:
browse our Site
register for our Site using signup/registration form
checkout on our Site
contact us using comment form
sign up for our newsletter

3. How do we use collected information?
We collect and use your information for the following purposes:
To improve customer service
To personalize user experience
To improve and optimize our Site
To process transactions
To send emails

The email address you provide for order processing, will only be used to send you information and updates pertaining to their order. It may also be used to respond to your inquiries and other requests. If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

4. Information Sharing
We use the following external providers to provide our services:
We offer PayPal and Stripe as payment method, and they comply with the PCI DSS. PCI DSS(Payment Card Industry Data Security Standard) is a very strict industry standard with requirements for the security of credit card information.

We use EMS (International Express Mail Service) or Fedex to ship orders.

Please see Cookies section below.

These companies do not retain, share, store or use Personally Identifiable Information for any secondary purposes.

5. Links to other websites
We may also provide links to other websites operated by third parties. We are not responsible for their privacy practices and would encourage you to review their privacy polices before submitting any personal information.

6. How do we protect your information?
We use regular malware and virus scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive information you provide is encrypted via Secure Socket Layer(SSL) technology.

In case of a data breach, we will report this to the supervisory authority within 72 hours of first becoming aware of the breach.

7. Cookies
*We use cookies.
Cookies are small text files that are stored on your computer and saved by your browser. They allow a website to remember things like your preferences or what's in your shopping cart. Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site. We do not respond to Do Not Track(DNT) signals.

*Google Analytics
We use Google Analytics to improve the performance and service of our Site. Google Analytics uses cookies to gather statistics about our Site, e.g. the number of visits, the number of clicks, time spent on the website etc. You can prevent your data from being used by Google Analytics using Google Analytics opt-out browser add-on (

*Google Ads
We use Google Ads Conversion tracker which uses cookies to help us determine how many people who clicked on our Google Ads end up contacting us through the Site.This tracking cookie is set on your browser only when you click on a Google Ad and these cookies help us increase the Website’s effectiveness for our visitors.

We also use Google Ads remarketing which uses cookies to help us deliver targeted online advertisements based on past visits to our Site.

These cookies do not contain information that can identify you personally. You can opt-out your Google Display Network ads' preferences at Please refer to the Google Advertising Privacy Notice( for more information.

These companies do not retain, share, store or use Personally Identifiable Information for any secondary purposes.

8. How can you control your personal data?
Under certain circumstances, the data protection legislation gives you the right to:
Access your personal information
Correct inaccurate personal information
Erase your information, subject to our legal obligations
Restrict how we process your information
Transfer your information to a third party
Object to our collection, processing or storage of your information
You can cancel or modify your personal information by logging into your account. If you wish to exercise any of these rights, please contact us using the contact details below.

9. Data retention
We will retain your personal information for the length of time reasonably needed to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

10. Children's online privacy protection
Our services are not directed to individuals under the age of 13, and we do not intentionally collect personal information from individuals under 13.

11. Changes to this Privacy Policy
We may update this Privacy Policy when laws are changed or as necessary to improve the protection of personal information. We will post changes to our Privacy Policy on this page.
Your use of our services following these changes means that you accept the revised Privacy Policy.

12. Contact us
If you have any questions or concerns about this Privacy Policy, please feel free to contact us at: BENEFIT Co., Ltd.
1-11-28, Akasaka, Minato-ku, Tokyo, 107-0052, Japan

Available payment methods
accepted payments  accepted payments  

SSL GlobalSign Site Seal

Receive the latest information such as new products and limited-time discounts!

※Please set your filter settings so that you can receive emails from
If you do not receive our e-mails, please check your SPAM folder or any other inboxes.